Company Profile | Ruegg & Co Limited

Company Profile

Ruegg & Co Limited is an independent corporate finance house which provides a broad range of advisory services to both corporate and individual clients. It is based in the City of London and is regulated by the Securities and Futures Authority (SFA).

Since the company was established in 1992, it has advised on a wide range of both domestic and international corporate finance transactions. Advice given to clients has concentrated on the following areas:

Flotations and share issues on the London and overseas exchanges, as well as off-Exchange (Ofex)
Capital raising for both public and private issues

The company has established a leading position in advising growing businesses on raising capital through Ofex and it has advised on some of the largest issues to date. It is not a broking firm but a corporate financier, working with various fund managers and stockbrokers.

Ofex

Ofex is a trading facility set up and operated by J.P. Jenkins Limited (a member of the London Stock Exchange and regulated by the Securities and Futures Authority), which allows trading in the shares of unquoted companies.

Corporate Finance

The flotation process calls for careful planning and structuring. Ruegg’s role is to manage the process. It co-ordinates the work of all the accounting, legal, PR and broking specialists. From guidance on - and drafting of - the prospectus, to establishing the appropriate parameters for pricing and share distribution, we focus on what will produce optimum results for the client.

Following a flotation, we aim to remain closely involved with companies we advise to ensure that they comply with continuing obligations, and are kept fully up to date on the current codes of behavior in corporate governance. It is important to ensure that shareholders and the market are kept properly informed on a regular basis.

As an independent corporate finance house, Ruegg & Co has established strong links with a number of stockbrokers to enable a broad distribution of equity.

We provide total transaction management throughout to ensure, as far as possible, observance of the formal requirements of the various authorities and legislation involved.

Customer profiles

As well as working with established businesses, we are equally enthusiastic about offering our services to start up companies and have successfully done so on several occasions, particularly in the high-tech field.

Although there is a wide variety in the types of company to which we become advisers, there are several fundamental criteria that we carefully consider, which are common to all. In particular, we concentrate on the following areas during the initial meeting with a company:

Management: What have they achieved in the past? How familiar are they with the industry in which their company operates?
How committed are they to the business? Will they have outside business interests?
Products: What is the nature of the product(s)? Are they well protected through, for instance, intellectual property rights or through branding?
Market: How big is the market for the product(s) and how well can the management demonstrate that the products will sell successfully into the market?
Valuation: Are the owners of the business realistic about the value of their business?

Based on our appraisal of these factors we will make a quick decision whether or not to take the project forward. In general, we only take fees (other than out-of-pocket expenses) on a success basis: “no foal, no fee”.

Small capital raisings

Under the Public Offers of Securities Regulations 1995 (the POS Regulations), where securities are offered to no more than 50 persons, a full prospectus complying with the POS Regulations need not be produced. We are currently building a database of investors prepared to commit £10,000 or more to exceptional opportunities where the amount of money required is of the order of £0.5 million. This can be extremely attractive to the company where time is of the essence, and to the investors because of the potential for high returns on investment.

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